About the guide
About Attorney Image and Personal Branding
A practical guide for criminal defense lawyers who want their photos, bios and online profiles to show clients who they really are, written in plain language.
What we cover
Attorney Image and Personal Branding covers the visual and personal side of marketing a defense practice: headshots, clothing for photos and video, team and office photos, attorney bios, and keeping the same image on your website, Google profile and directories. Each guide focuses on one topic and ends with steps a firm can take itself.
How these guides are researched
We start from primary sources: Google’s Business Profile and Search help pages, the ABA Model Rules on lawyer advertising and individual state bar rules where they address images and actors. We add what we see reviewing real defense firm websites, without naming clients. We don’t publish statistics we can’t source, and we update guides when the rules change.
Who publishes this guide
This guide is written and published by SBD Marketing, a marketing company based in the San Francisco Bay Area that works only with criminal defense law firms across the United States. SBD Marketing builds websites, runs SEO and works on AI search visibility for defense firms, and takes on one firm per city.
Get in touch
Business: SBD Marketing
Email: info@sbdmarketing.agency
Book a call: sbdmarketing.agency/scheduling
Serving: Criminal defense law firms across the USA
Based in: San Francisco Bay Area, California
Website: sbdmarketing.agency
